The "SHINUCHI" noodle machine series has been embraced by the markets, helping to boost Yamato's market share to No. 1.
 
Until Yamato introduced the “Shinuchi” series (Model S-1284) of noodle-making machines, most Japanese noodle lovers thought handmade noodles, called Te-uchi in Japanese, always beat out machine-made noodles when it came to taste, texture, smoothness and elasticity.
 
That has changed thanks to the hard work of Yamato founder Kaoru Fujii, formerly an. engineer of mechanical design. Fujii began analyzing traditional Te-Uchi udon-making methods from an engineer’s perspective. He gave himself entirely to studying the secrets of good noodle making and used his scientific background to understand why certain methods were more successful than others. He then translated this research into the design for the company’s noodle-making machines.